Email marketing is one of the most cost-effective marketing tools for small businesses.
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Email subscribers are more likely to convert into paying customers.
In our business, email gets 10 times higher conversions than social media campaigns.
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
1. Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to sign up for your email list and confirms their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
3. Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver to them highly relevant offers to get better results. This is called segmentation.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to hell when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
5. Email is One-on-One
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
6. People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you may not have heard, is the number of people using Email every day.
Every Internet user has at least one email account. A recent research conducted by Radicati found that there are 3.8 billion active email accounts. That’s half the population of Earth!
This is precisely why every smart business in the world should have an email list.
Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period.
Now you’re probably thinking, wait a minute. What about social media?
In fact, we've been asked several times, isn’t email marketing kind of dead now, with social media taking over?
The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:
Yup, it’s an email address.
These companies know that emails are the most direct and reliable way of getting in touch with their customers.
Even if you sign up using your phone number, they will keep asking for your email address to help you find friends, for password recovery options, and most importantly to send you targeted email messages.
Here is a view of the social tab in a typical Gmail user’s inbox
All these emails are from big social media platforms, so they can engage you with the content on their platform and get you to visit their app or website again.
All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.
While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.
They come and go.
Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.
Today we have Facebook, Instagram and Twitter that are the dominant social media platforms, but not everyone enjoys these platforms. Some people prefer Pinterest, WhatsApp, Snapchat, LinkedIn, Telegram, etc.
Basically, your users are all over the place on different platforms. But studies show that at least 91% of consumers check their email daily.
We’re not saying that social media isn’t important. It is, and you should explore every opportunity to reach your audience.
However, you should spend more time and effort on something that guarantees better results like email marketing.
What Experts are Saying About Building an Email List?
Don’t just take our word for it, listen to what top marketing experts are saying about email marketing:
"Out of all the channels I tested as a marketer, email continually outperforms most of them."
– Neil Patel – Crazy Egg and QuickSprout
"Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort."
– Joe Pulizzi – Founder Content Marketing Institute
"If you’re not building an email list, you’re making a HUGE mistake."
– Derek Halpern – Founder Social Triggers
Many expert marketers say their biggest mistake was not building an email list when they first started out.
With all the reasons above, we hope that you’re convinced that building an email list is important for ALL businesses.
What You Need to Start Building an Email List
By now, you know why building an email list is so important, and why ignoring it can be a HUGE mistake.
So, let’s take a look at what you need to start building your email list.
3 Things You Need to Build an Email List:
A website or blog
An email marketing service.
High-converting opt-in forms
All three of these are easy to set up, and none of them require programming or design skills.
It doesn’t matter what kind of business you run, what kind of website you have, or what industry you are in.
If you have a website, and you want to turn your visitors into returning customers, then you need to get them on your email list.
But Here's The Biggest Problem...
Getting TRAFFIC to Your Lead Pages
Let Us Build Your List For You!
To keep it super simple and cut through ALL the standard BS
typically associated with building a list
and actually making it pay YOU!
We can target virtually ANY business category for YOU!
Work at Home
Vitamins & Health
And Many, Many More...
Let Us Be Your Traffic "Easy Button" Solution!
We'll design your Ad(s) and send it to our subscriber database at whatever level you order. We have over 3-Million Opt-In Subscribers!
This is our private in-house list that's taken us more than 17 years to build!
We build your ad in both full HTML and text to push a greater, more constant flow of visitors to your website.
We can even design the Ad for you! (or use your own ad copy if you prefer).
Have you ever heard or read that a prospect needs to be exposed to an advertiser's message up to 7 times before they'll take action to buy whatever it is that's being advertised?
Well, it's true, which is why we send them 7 Times!
That's right. Every campaign you purchase from us comes with the initial mail out and 6 free follow up emails.
Don't waste any more of your time or money on "one and done" Shady Solo ad email campaigns. There's simply no Return On Investment.
We want to be your long term partner and help in growing your business, successfully.
If you don't get the results you're looking for the first time around, we'll run it again!
We NEVER send to harvested addresses. ONLY REAL people - Actual READERS!
We add brand spankin' new fresh prospects all day every day 24/7!
Your Ad is delivered all by itself (with NO other ads).
It reaches our enormous database of Active Entrepreneurs and proven product buyers!
Grab the package that best suits your budget and desired income level.
Like everything else, it's a numbers game. Our leads are hands-down the best you'll EVER find ANYWHERE at ANY price!
Keep Your Day Job, but Looking to Make some Extra Moolah
You're Ready to Take Your Business to the Next Level And Fire Your Boss
This is For You If You're Serious About Building A Real Business
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You Don't Take Any Prisoners And Want To Dominate Your Market
All orders target Tier 1 Traffic, USA - Canada - UK - Australia!
Unless you specifically request additional geo-targeting.
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In business... "If you don't have great leads, you have NOTHING at all!"
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